Is your culture designed to support your strategy? Are your people burned out — or thriving?
THE CHALLENGE
Culture can be your greatest accelerator — or your biggest drag. When culture isn’t intentional, you see the signs: high stress, siloed teams, disengaged employees, values that live on posters but not in practice. Burnout grows, top talent leaves, and what once felt like momentum turns into friction.
THE OUTCOMES
A culture where people and performance thrive. Clear behavioural expectations. Leaders modeling the way. Energy in the system instead of entropy. A culture that attracts and retains great talent, fuels growth, and becomes a strategic asset — not a liability.
OUR CULTURE TRANSFORMATION FRAMEWORK
We don’t do quick fixes. We use our Assess, Align, Activate framework — trusted by hundreds of organizations over a decade — to shift mindsets, align behaviours, and embed systems that sustain transformation. Powered by Barrett Values Tools, we give leaders hard data on the “soft stuff” — including cultural entropy (the wasted energy caused by blame, confusion, and silos). Leaders know where to focus, and they can see progress when entropy decreases and desired values take hold.
- Assess – Understand the current culture through values surveys and entropy analysis; identify what’s helping and what’s in the way.
- Align – Bring leaders together to define core values, clarify desired behaviours, and create a shared roadmap for the culture you want.
- Activate – Embed the new culture into everyday systems—performance, recognition, recruitment—while equipping leaders to model it consistently.
Progress is measured again 6–12 months later, giving you visible proof of cultural momentum and reduced entropy.
HOW WE HELP
- Culture Assessment & Action Plan – values surveys, entropy analysis, and clear next steps
- Leadership Development (Horizontal & Vertical) – building the mindset and capacity to lead culture change
- Personal & Organizational Well-being – embedding resilience and energy at every level
- Psychological Safety & Belonging – equipping leaders to build trust, inclusion, and collaboration
When culture is intentional and reinforced every day, energy flows back into the system. People feel connected and supported, leaders model the way, and culture becomes a strategic advantage that fuels performance instead of draining it.
“Our partnership with Tim Magwood and the 1-DEGREE/Shift team over the past seven-plus years has been highly impactful. They are strategic, partnership-driven, and have been highly respected trusted advisors for me, our executive team, and our entire business.
1-DEGREE/Shift has helped shape and shift our culture to become more caring, collaborative, and committed to our growth path.”
— ERNIE PHILLIP, PRESIDENT MEDLINE CANADA & LATIN AMERICA
“The Vitality Squad created a comforting and safe environment to listen, share, and learn from other business leaders. This forum enabled great vulnerability and empathy, reminding us that we all struggle, and helping find ways to manage through tough times. I always left those sessions feeling rejuvenated, carrying a new ‘tool’ in my mental wellness ‘toolbox’.
This course reinforced the notion that committing to small changes and building good habits can have an immense impact.”
– DAVID C., VITALITY SQUAD PARTICIPANT
